For one thing, Southwest doesn't offer meals.

Southwest still offers these options without a fee.

Southwest is offering fares as low as $29 each way, with none higher than $299 each way.

But Southwest offers mostly point-to-point service, and most of its customers do not connect.

Southwest doesn't offer food," he said, "but in surveys it is consistently rated as serving good meals.

How much can customers care about airplane food when they can't even remember that Southwest doesn't offer any?

Southwest has never offered more than cookies, pretzels and chips, even on long flights.

Southwest does not offer incentives to travel agencies to steer travelers in its direction, and its fare structure is already relatively simple.

In its promotion, Southwest is offering customers up to two drinks free per flight.

Southwest offered dramatically lower air fares than established airlines that usually enjoyed a near-monopoly in the communities.