The "No." nomenclature originally used by Stanley Tools to label its Bailey pattern plane products continues to identify planes made by various manufacturers.
Gates has also appeared in commercials for EA Sports video games and Stanley Tools.
It is an image New Britain cannot afford, not with an 11 percent unemployment rate and only one local business, Stanley Tools, that employs more than 1,000 people.
He was sponosred by McDonald's, Stanley Tools, and GSK.
One of the latter type was built for a Swiss baron for his invalid daughter, another by the founder of Stanley Tools.
Following a takeover by Stanley Tools in 2005 of their former parent company, French based Facom Tools, they became independent through a management buyout.
His name (and newly assumed title) is a play on Stanley Tools.
The X Series, a range of low-cost Rabone aluminium levels, has been introduced by Stanley Tools for d-i-y-use.
Should he be victorious, Stanley Tools, the sponsor on this week's racecar, will make a $1 million donation to the Children's Miracle Network of hospitals.
In 2010 Black & Decker was purchased by Stanley Tools.