But smart TV makers recognise that people still want a sit-back rather than lean-forward experience most of the time.

Yet TV makers are forbidden from cutting prices without the approval of a state-run cartel.

None of the TV makers would say which of these strategies they chose, citing a need to protect design secrets.

Some TV makers have said they will fight the move, which they say will drive up the price of the average television set by more than $250.

Profits at almost all of the major TV makers are down.

Other Chinese TV makers also have to pay tariffs of 4 percent to 78 percent.

Despite the modest expectations, most TV makers say the one-way cards are a necessary first step in the move to digital broadcasting.

Sharp Electronics is one of several TV makers adding capacity this year.

TV makers are mourning the move to self-service, even as they ship more and more products to the mass retailers.

Profits are down at most major TV makers.