This is a big gamble for CBS, the centerpiece in a complicated strategy to restore the "Tiffany network" to its former ratings luster.

Not that the Tiffany network is now the Fortunoff channel.

CBS, once known as the Tiffany network, has decided to shop at K Mart.

William S. Paley's "Tiffany network" is suddenly finding itself in the unaccustomed position of last place.

For the Tiffany network to lose one of their major franchises is just inexcusable.

CBS, once the "Tiffany network," now commands only 3.6 percent of the teen-age audience during prime time.

But to everyone in the room, he was CBS, "the Tiffany network," the tycoon who seemed to have invented the idea of style.

Is it just a case of nostalgia for the glory days when people talked admiringly of the "Tiffany network"?

"I'm the most valuable jewel in the Tiffany network."

That is why CBS was once called the "Tiffany network."