However, it was later reported that, despite expectations, the game did not debut at the Toy Fair.

Toy Fair has been our bread and butter in February, because there isn't a lot competing with it.

But there are other signs that Toy Fair is challenged as never before.

Certainly some in the industry see a future for Toy Fair.

But this is not the end of Toy Fair.

Toy Fair was once the equivalent of opening night for many a toy line.

The company took the model to Toy Fair.

Subsequent collections have debuted each year at Toy Fair from 1999 until the present.

Now, many orders are placed with mass retailers well before the Toy Fair can serve as a showcase.

The Toy Fair, open to the trade only, is the industry's annual casino event.