And by then, Toyota dealers, now at 1,100, should be at 1,200.

Whatever the experts think, the race is being run by the nation's Honda and Toyota dealers.

Prius sales dropped 38% in May compared to a year ago, but that was because Toyota dealers were running out of cars to sell.

Toyotathon is the annual fall clearance sale used by all Toyota dealers.

In the six months since, he has sold 45 vehicles - what a Toyota dealer typically sells in a month.

Television commercials flashed the hype: Toyota dealers were giving cars away.

His wife, the daughter of a Toyota dealer, also worked at the company.

Over the years, the region's Toyota dealers have been especially pleased with Laugh Well, the local charitable connection.

I doubt this was some Toyota dealer deciding to murder the comp before they could open.

She appeared in numerous advertising campaigns including a campaign for condom use as well as those of Toyota dealers.