So, OLN has happily hitched itself to Lance's Trek bicycle, boosting its total Tour coverage to 344 hours this year, from 266 last year and 174 in 2002.

Learn how 3D modeling helped design a better Trek bicycle.

He bought a $350 Trek bicycle and started cycling west across the country, from New York to Oregon.

A half-block away, his wrecked Trek bicycle was deposited on the street alongside a single white sneaker.

John has bought Joe a new Trek bicycle for completing the prep course.

Hincapie's Trek bicycle fared less well in 2006: his aluminum steerer tube snapped with 46 km to go, the crash injuring his shoulder.

He took his Trek bicycle out with the Chinese athletes training for the 2008 Olympics.

Armstrong went on to win a record-setting seven-consecutive Tours de France, all of them aboard Trek bicycles.

Marketing efforts included Trek bicycles with accompanying bicycle racks on the 1996 Jetta sedan.

Penn Cycle in the Twin Cities suburb of Richfield, which had been operating since the 1950s, became the first dealer for Trek bicycles in the late 1970s.