At the same time, advertisers had caught on to this and did most of their business with VHF stations.
As the only VHF station in the area, it has been the market leader for many years.
A major network had never bought a VHF station affiliated with another network.
These VHF stations, found from channels 2 to 13 - are most desirable to broadcasters.
Chattanooga also became one of the smallest television markets in the country to have three VHF stations.
It found the prospect of getting a VHF station in the nation's fourth-largest market too much to resist.
In addition, only six of the ten standard VHF stations from 4-13 were used.
The reason for the late launch (in comparison to other VHF 0/10 stations, which were 20 years before) was the smaller market size.
Also, their time slots were much cheaper than those of VHF stations.
Federal law does not allow broadcasters to own two VHF stations in a single market.