But I don't really believe that an education is about convenience.

"Well, this is about choice and convenience: the programs are there when people want them."

Today's big marketing battle is not about convenience - which is expected.

So much for the argument that this was all about convenience.

It features just about every option and convenience a professional picture-taker might want, need or dream of.

FreshDirect's executives will try hard to convince you that their business isn't really about convenience.

For some reason, readers responded with skepticism when I wrote about the elegance and convenience of this approach.

Or maybe say a few grouchy things about convenience.

"This choice was about quality of life, not about price or convenience," she said.

Of course, it is not all about money and convenience.