"It's purely about adult ego - we have to keep up with the other towns," he said.

"They set up a hierarchy really quickly that becomes about ego."

"It's all about ego," says an adviser to one of the men.

Too much has happened for me to worry about pride or ego.

"This is all about ego, and not what's best for shareholders," he said.

"It's not a money issue, but an issue about ego and philosophy for most athletes."

"Clothes seemed to be about ego, not about women being beautiful," he said.

So much of this is about power and ego.

"The whole thing is about power, ego and money."

Let me tell you something, It was nothing about ego.