"Wouldn't you rather talk about declining ratings and attendance?"

But baseball cares about ratings as much as Fox and would like to see them higher.

Suddenly, the story in baseball is not about sinking ratings.

To hear them tell it, no one involved with the show gets too excited about ratings.

The point is that no one is neutral about ratings.

In the end it is all about winning and ratings.

As never before, news is about ratings, revenues and entertainment.

If you want to be a good writer, forget about ratings or payment.

"If we were worried about ratings, we would have tried to keep David here longer," he said.

"And some of the mavericks have a very underground attitude about ratings."