"I'm not talking about simplicity as style," he says.

This time he talked about "simplicity" and "the tailored clean look."

"Style is all about simplicity and ease," she mused.

There was something about the focus and clarity and simplicity that made sense to me.

But something about the joy and simplicity of the new songs buoyed the set.

Clearly, Microsoft still thinks about simplicity and directness only as an afterthought, if at all.

"There is something incredibly sweet about the hokeyness and simplicity of this."

Environmental visionaries have always talked about simplicity and community, but now atmospheric chemists are starting to say the same things.

But most strikingly, it is a statement about simplicity, a virtue that has often escaped him.

Not everyone is so glib about simplicity, however.