There should be more, since the company's ad budget is up 40 percent, to $20 million for the coming fiscal year.

The ad budget is $5 million and television will be added to the mix for the important four to five weeks before Christmas.

The ad budget for this year is estimated at $4 million.

As a result, he added, a 20 percent increase in the ad budget for 1994 "would not be unreasonable."

The film's production cost and ad budgets were each close to $66 million.

In 1991, 90 percent of its ad budget was aimed at children 14 and under.

The ad budget is in the area of $13 million.

The entire ad budget for a film went into poster art.

Although no new ad budget has been set, it is known that the client spent about $10.8 million last year.

The ad budget, trade sources say, is about $20 million.