"The search result should not be driven by ad dollars alone."

But if you look at the ad dollars spent against Kerry, 90 percent went to economic matters and foreign affairs.

That is an important consideration in tough times, when ad dollars are scarce.

Even a year ago, most Internet companies concentrated their ad dollars online.

This first phase of the campaign will be backed by $50 million in national and local ad dollars.

They get all the ad dollars with the high traffic, without the paper work to follow it up.

That has changed, and both papers are scrambling for every ad dollar.

Given the lack of attention paid by broadcast television, perhaps those ad dollars would be better spent elsewhere.

But in competing for ad dollars, print still faces a struggle.

In 1998, Internet companies spent the majority of their ad dollars online.