He also noted - an important aside - that ad rates have been increased "only" 6 percent.

He added that the network would probably be able to increase its ad rates for its news programs.

Life will also cut ad rates, a move that is expected to attract significantly more business.

The May sweeps period is one of four each year that help local stations determine ad rates.

She said ad rates had not yet been established.

Networks still charge far higher ad rates than cable companies.

In 1996 the newspaper added a colored cover and raised ad rates.

But last year the company decided to capitalize on its strong position by raising ad rates.

The basic ad rate is $950 for a black and white page.

Make up an ad rate before you put out the first issue.