Burger King's business has been lagging and its ad strategy has long been in turmoil.

Also: Articles on the airborne Internet, an update on ad strategies and business-to-business exchanges and a roundtable on what's next.

How does the move away from ad networks reflect your ad strategy as you look ahead to next year?

P4 Wal-Mart overhauls ad strategy.

But as direct marketing has become more important, some prominent agencies are seeking to integrate it into their overall ad strategy.

He bought a full-page ad in large newspapers to criticize a competitor's ad strategy.

The company changed ad strategies this spring and has now returned to the industry tradition of emphasizing vehicles' features.

But two other results of Morris' early ad strategy are harder to dispute.

In the summer and fall of 1995, Morris' nemesis Harold Ickes opposed the early ad strategy, because he thought it was a waste of money.

Lehn & Fink Corporation, makers of Lysol disinfectant, was one company that employed such ad strategies.