Many are etched on the blue stone sidewalks that add cachet to the streets.

Mr. Patterson maintains that history has always been the region's main draw and that the name change can only add cachet to the village.

(The painting once hung prominently in the artist's home, which gives it added cachet.)

For Volkswagen, using new music has also given the company added cachet as a patron of emerging music.

The new hotel's presence, they say, will add inestimable cachet to a battered zone in need of an image makeover.

Collectors, for their part, do anything they can to add cachet to their art inventory.

Others serve as brand labels, useful for advertising purposes but adding little cachet.

Four black Mercedes sedans were strategically parked on the driveway to add cachet.

But the move would add cachet to an already big lineup and help Chicago send a message to a global audience.

In some cases, Japanese advertisers use foreigners to add cachet to their products.