If building a bigger network is one reason to subsidize adoption, then stimulating value adding innovations is the other.

Microsoft has advanced Excel by matching the most impressive features of other leading spreadsheets and adding innovations of its own.

Colgate has been quick to add innovations to its toothpaste.

After the death of the Casavant brothers, the company continued to add innovations to their instruments.

As a pacticing dentist, Dr. Page added innovations that eased patients' pain and made the practitioner more comfortable, too.

A former competitive rollerskater, she added innovations, like scoring routines on "technical merit" and "artistic impression."

As play progressed, Arneson added such innovations as character classes, experience points, level advancement, armor class, and others.

He was to transform established architectural practices, amplifying and transforming the traditions by adding innovations, trying to approach perfection.

The Altair bus, later known as the S100, became the industry standard, allowing others to add innovations but also opening the door to competitors.

Designers, work within the class restrictions, adding innovations to each vessel.