Mr. Miller said the magazine was losing money and unable to weather the bleak advertising climate.

"With the current advertising climate, I keep thinking you are going to see more people raising their subscription prices," he said.

And in the current weak advertising climate, many newspapers are seeking ways to broaden their business.

But news executives trying to shave costs in the dry advertising climate said they generally would - and probably could - hold the line.

He said that with the current slow advertising climate, many papers might reduce their staffs.

In fact, the strains on the advertising climate may already be showing.

Not at that price or with network viewing eroding or in the current advertising climate.

The company is also fighting a difficult advertising climate.

The last time that presidential historians can remember a political advertising climate being this tame was 1976.

A grim advertising climate can make for strange bedfellows.