A French advertising conglomerate has made a striking move to establish itself as an international marketer.
Interpublic is the world's third-largest advertising conglomerate, with revenues of $6 billion.
It is part of the world's third largest advertising conglomerate, IPG.
To make integration attractive to clients, it would help if an advertising conglomerate could offer discounts if hired for work in several areas.
Some lobbying groups have been bought by large advertising conglomerates, such as InterPublic Group.
The Interpublic Group of Companies, the most successful and stable advertising conglomerate, finished 1988 with margins of 13.7 percent.
In 1997, after exploring an investment in various talent agencies, the Interpublic Group of Companies, an advertising conglomerate, turned its focus to a management company.
An executive at a major advertising conglomerate said, "Talent agencies are really driving, and some of them want to cash out."
Saatchi & Saatchi, the British company that used to be the world's largest advertising conglomerate, is struggling under the crush of debt.
Saatchi & Saatchi is the world's second-largest advertising conglomerate.