His frenzied advertising created an image that analysts say became one of the company's largest assets.

The advertising positioned the product line and created a bold identity for the company.

Second, advertising should create interest or positive feelings about the service or product.

"The beer people tell us that advertising does not create abuses," Schultz said a year ago.

The advertising for the play has created outrage in some places when people aren't aware of the actual content of the show.

As for long distance telephone service, the heavy advertising of discount plans creates the impression of bargain pricing.

Savvy advertising, of course, can avoid the prohibited words and still create the impression of medical effectiveness.

But what kind of environment does modern advertising create?

Parker's continued advertising during the war created a demand that took several years to fulfill after the end of the war.

She noted that the name of the insurance company and the advertising of local institutions created an appearance of state backing.