The data is often used to direct advertising to users.
These high-tech approaches to direct advertising are still relatively new.
Indeed, the market for advertising directed at children viewers has been the strongest in the television business.
Coleman next began a career in advertising directed to minority communities.
He added that his group had no plans to direct advertising at Iowa and would generally stay out of the primaries.
What could be better than free advertising directed to teen-agers on the cover of your magazine?
More than $2 billion is spent on advertising directed at them, 20 times the amount spent a decade ago.
The new campaign marks the first time the organization has directed advertising at children as young as 6.
He could direct advertising that was more specific to the needs of buyers of those cars.
That was over 50 percent more than they spent in 1996, before regulators opened the way to a torrent of advertising directed at consumers.