Now he is 59, a self-made advertising mogul, and his baseball role model is George Steinbrenner, the acknowledged master of growing major league revenues.

The artworks in Sensation were from the collection of Charles Saatchi, a leading collector, advertising mogul and publiciser of contemporary art.

And George Lois, the advertising mogul who was planning on having veal, had to settle for smoked salmon.

One of the speakers was relating how a very famous advertising mogul insisted that every radio crea- tive meeting be attended by artists as well as copywriters.

He quickly established himself as a powerful player in Russia's newly born entertainment industry, working as a talent agent, producer, film distributor, nightclub owner and advertising mogul.

Mr. Lisovsky, 36, a music promoter turned advertising mogul, was a major fund-raiser for President Boris N. Yeltsin's campaign last year.

"We wanted to introduce 52 people to Caramoor who should know about it," said Carl Spielvogel, the advertising mogul.

Oh, I'd heard rumors that it was, back when disposable diapers were still a gleam in an advertising mogul's eye.

Charles Saatchi, the British advertising mogul whose art purchases were influential in the 1980's, recently bought her large portrait of a Polish rock singer.

He later talked with an advertising mogul, Paul Gurbel, in a fictional New York City restaurant who brought them to the United States.