The digital advertising technology allows brands to reach, engage, and spread messages through a targeted audience of consumers in social media.

The list, compiled annually, recognizes the achievements of brand marketers in digital media and emerging advertising technologies.

L90, meanwhile, has been focusing more on ad sales, and less on advertising technology.

In the last two years, Gator has filed several lawsuits in California against companies and organizations that complained about its online advertising technology.

They build online advertising technology for web publishers and advertisers.

To understand how hot the market for online advertising technology has become, consider aQuantive's stock price, which opened the year at about $25 a share.

"It's the most astonishing kind of advertising technology I've ever seen."

Peer39 has developed proprietary semantic advertising technology that provides page level intelligence that matches online ads to content.

Boarding pass advertising relies on the use of targeted advertising technologies.

Some smaller companies that rely more on human than financial capital are also making inroads in businesses like advertising, information technology and consulting.