For that to happen, the airline will need to find private investors.
Branson, he felt, had just what the airline needed - money.
The airline needs to be able to trace the trip in its investigation.
And, of course, airlines need to take more responsibility for the films they show to all their passengers.
On average, the airlines would need to increase revenue by just under $20 a person, or about 13 percent more than they now collect.
He told analysts the airline needed to act quickly but set no deadline.
The airline will need about $2.5 billion to emerge from bankruptcy, a step it wants to take next year.
Other airlines needed six months to develop similar programs.
Most major airlines need to fly with at least 65 percent of their seats filled to break even.
But the airline needs $15 million more today to operate until the end of the week.