"We know from recent research that exposure to alcohol ads among youths does increase their interest in consuming alcohol."

"I certainly don't think that the alcohol ads in and of themselves cause these kids to develop a drinking problem."

Therefore, the media are overrun with alcohol ads which appeal to children, involving animal characters, popular music, and comedy.

Young people report more positive feelings about drinking and their own likelihood to drink after viewing alcohol ads (Austin, 1994; Grube, 1994).

Owing to beer industry pressure, then, Congress passed up a major opportunity to investigate the issue of alcohol ads on television.

The council's guidelines state that alcohol ads should run only in media outlets with no more than 30 percent of its audience under 21.

No alcohol ads will be accepted and the parks department must approve participating marketers.

Reform of alcohol ads that associate drinking with sexual and social success.

The average young person saw 245 alcohol ads in 2001, according to the study.

The average young person saw 245 alcohol ads in 2001, the researchers found.