Zenith is small, so it will have to pursue an alliance strategy to compete with the big Japanese companies.

Qin repeatedly exploited the horizontal alliance strategy to defeat the states one by one.

Next on Mr. Eddington's list will be the alliance strategy.

At the same time, British Airways is reassessing its alliance strategy.

If you are not big enough yourself you must pursue an active alliance strategy.

These European companies were benefiting from global alliance strategies.

It is also employing the alliance strategy with gusto when it comes to Internet initiatives.

The alliance strategy proved to be successful, and the four took advantage of the other contestants' lack of voting strategy to gain dominance.

The pressure on S.A.S. to pursue an alliance strategy is particularly intense for two reasons.

And Bush Administration officials say that Washington wants to update alliance strategy without a major upheaval in policy.