Expanding into international markets could increase NASCAR's popularity and allow foreign sponsors and manufactures to get involved in the sport.

To defray the cost, Cadillac will allow other sponsors to put their logos on the car, although Cadillac will insist that they not be gaudy.

Buss started the trend of allowing sponsors to add their name to team's stadiums when he renamed the Forum the Great Western Forum in 1988.

The program has been capped at about $300 million a year for 10 years, allowing sponsors to undertake 75,000 to 90,000 housing units nationwide.

It is also allowing sponsors to help produce one-minute segments about their products that blend directly into the programs.

As radio advertising gained momentum, they began allowing sponsors to buy time slots during the scheduled radio programming in order to sell their products.

It is absolutely necessary to allow sponsors into the game.

Another change would allow sponsors to utilize only 5 percent of vacant apartments, instead of the current 10 percent, toward meeting the minimum purchasing requirement for conversion.

In 2008, the league allowed sponsors on the practice jerseys of the uniforms, but not the game-worn uniforms.

"What they're doing is allowing sponsors to first profit off the conversion and then make additional profits by squeezing the nonpurchasing tenants."