Most of the examples in the book were taken from his work at Apple.

By then, he will have been at Apple for 10 years.

To the best of my knowledge, no such project exists at Apple.

A point surely not lost on the people at Apple.

From 1987 to 1991, he worked in the business development group at Apple.

The turn of events at Apple had not changed that one bit.

Thank you all for working so hard to make a difference, both here at Apple and in the lives of others.

The new product may also test his ability to run a company, something he never really did at Apple.

At Apple they used maybe 10 percent of our ideas.

But someone, somewhere at Apple had better be thinking long and hard about this issue.