Now, the National PTA is starting a program to attract Hispanics in California, Florida and Texas.
Among the ballot measures this year is a proposed minimum-wage increase that Democrats hope will attract Hispanics.
But that claim masked a less admirable fear - that the complex would attract blacks and Hispanics.
A conservative philosophy is one that can attract Hispanics if properly positioned.
The May Festival has made concerted efforts to attract blacks and Hispanics into its chorus, which is made up of amateurs.
One of her major goals was to attract more blacks and Hispanics to the volunteer overseas service organization.
New York has avoided such an effort, in large part because it is trying to attract more city residents, especially blacks and Hispanics, to take the test, with some success.
Philadelphia's tourism corporation expects to spend some $900,000 in the next three years to attract Hispanics, according to Ms. Levitz.
Villalpando's political profile also rose considerably when her skills and ethnicity were utilized in outreach efforts to attract Hispanics to the Republican Party.
Greyhound is initiating an advertising campaign with Butler, Shine, Stern & Partners aimed at attracting 18-24 year olds and Hispanics.