While the valley attracts mostly skiers and hikers, not everyone focuses solely on the outdoors.
In winter a generous, some would say excessive, snowfall attracts skiers.
In a departure from the traditional policy of having individual resorts sell skiing, the new association has mounted a national campaign to attract skiers.
Once just a summer getaway, the peninsula is becoming more popular in the fall and even winter, when it attracts cross-country skiers.
Why should the ski industry be trying to attract only younger skiers?
This 11-year-old event has evolved into a competition that attracts strong skiers going for speed.
Skiing's new highs have attracted both alpine skiers and snowboarders.
The mountain is a popular winter destination, attracting skiers from all over the east.
In Colorado the season that ended on April 14th was probably the second-best ever: it attracted nearly 10m skiers.
The range's vast wilderness areas attract many hikers, climbers and skiers.