Live work is the one area where the artists and audience meet face to face.
When the audience first meets Mike Church, he's seated in his car, which is parked on the wrong side of the street.
The audience met his comments on Friday with a standing ovation.
He was a master orchestrator of the live moment, with a strong sense of the way performer and audience should meet.
So what sort of Columbus will audiences meet?
Their plan for the film is to treat Lestat as if "audiences have not met him before."
"So many New York halls lack a place where audiences can meet before and after performances," he added.
At this event the audience can meet the musicians as well as try out instruments.
After the presentations, audiences meet the performers and get to ask questions about what they've seen.