As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles.

"This includes content of specific interest to minority groups, children and families, women, and other key audience segments," Comcast writes.

Even teen-agers, the most important audience segment, can be fickle.

That audience segment isn't old enough to have seen most of the movies "Double Take" is photocopying.

Advertisers seemingly prefer to keep them apart as targeted audience segments.

Now, it is using him to reach young people, one of its four key audience segments.

Because the audience segments in attitude and behavior.

In TV, an intrinsic part of branding is selecting shows that seem related and might appeal to a certain audience segment.

Media: Which channels work best for the different audience segments?

"I think this is potentially a new audience segment."