The whole process seems to me like pretty bad PR for Sweden...
And that's why they paid the money when they did, to avoid the bad PR.
Customer service can be improved, prices cut, bad PR mended.
They think the news footage of kids playing next to bombed-out bridges is bad PR.
This isn't a high-powered division in the city where bad PR will pose a threat to their image.
As much as we fear bad companies, so do advertisers and bad PR.
Putting all humanity in danger might just be bad PR.
You'll end this case with worse PR than Nixon had.
She shuddered, leaned with one hand on a canvas, hung her head, and committed an act of bad PR.