But party officials say he is still the name-brand Republican for base voters.
"Right now, the turnout model is favorable to Republicans because of indignation over the President's situation among base Republican voters."
Her unpopular gun-control stance alienated her rural base voters.
Republican strategists say energizing those base voters will be crucial.
Our base voters had been activated and would turn out as eagerly as the Republicans who wanted the White House back.
When the Governor began to campaign, we noticed some movement toward the Democrats; at least it began to bring back their base voters.
Candidates and party officials say there is no one better at framing the fight with Republicans, picking donors' pockets and motivating base voters.
Our base voter is now motivated, and I think it will make the difference.
By his down-to-earth manners and patriotic attitude, Haider re-integrated the party's nationalist base voters.
Both campaigns are spending their final dollars on television advertisements appealing to their base voters.