The station ran a "beautiful music" format for years.

The automation provided a beautiful music format to East Texas.

In 2013, the older religious and beautiful music format continued to be available via internet streaming.

In 1976 the station returned to a more traditional beautiful music format as "Stereo 98".

Eventually the station moved into a beautiful music format separate from its AM sister.

After almost three years the station reverted to the beautiful music format, with which it was quite successful for a time.

Today's smooth jazz radio stations maintain the structure and style of the beautiful music format.

Just before midnight on the evening of April 28, 1978, the station broadcast its last selection from the beautiful music format.

In September 1993, the station went back on the air with a beautiful music format after a new transmitter was constructed.

They launched a sister station at 94.1 FM in 1949 with a beautiful music format.