Among other things, pressure has been intensifying to restrain beer advertising on television.
In the same period, beer advertising increased by more than 40 percent.
He also kept his promise a year ago to cut back on beer advertising.
Industry sources estimate that beer advertising on televised sporting events is decreasing.
But beer advertising is legal in this country.
It's the same tired argument that beer advertising causes alcohol abuse.
"It was very different from most beer advertising with its jokes or lads together having a drink down the bar."
I said, 'The way we're going to get this is to not do traditional beer advertising.'
This campaign was meant as a lighthearted satire of traditional beer advertising.
Alcohol is legal and money derived from beer advertising is the backbone of the sports industry.