You're starting to believe all the hype in the press.

"Although, at the time, my mother said not to believe all the hype."

But, as is so often the case, don't believe the hype.

We've just been hearing that we can't do it for so long and believing the hype.

Don't believe the hype; the awards are given by people who think it will make them seem cool.

There's no more revolution for them, that is, if you believe the hype.

"I hope guys don't believe the hype," said Lott, who knew a lot of success with the 49ers.

In other words, Jackson said it was logical to believe the hype.

Another who believed the hype (and look where its left him).