I think the people are getting a better brand of baseball the last two, three weeks than they would have got had it not been there.

That doesn't mean a conversation won't create a better, more robust, more useful brand.

The assumption is that better brands don't do that, but it's not verified.

When the economy is good or improving, you tend to have more trading up to better brands.

Not surprisingly, the company's latest owners have been looking for a better brand of journalism.

"If we go out and win some football games and play a better brand of football, there won't be anything to talk about."

In two of the last three days, they played a better brand of baseball and one of their old employees noticed the change.

Tyson noted irrelevantly that Levin had switched to a better brand.

It was a much better brand than his father had smoked.

Having the better brands on its lists simply deceives the customer into thinking there is a real choice here.