It's usually a situation of a person buying for four, five or six people to get a better price.

"You could be just holding out for a better price."

You will get much better price than in one of the shops.

The farmers know they could get a better price at the market town 40 miles away.

She told a helpful story about getting a better price.

"I thought he was trying to get a better price."

If they'd sold it a few years ago, they could have got a much better price.

Got a better price for it than I had any hope of getting.

Only this time it isn't done to make the stuff bring a better price.

This is not just about better prices and more choice.