The personal chemistry between buyer and seller has a big influence.

It includes activities of direct physical contact between buyers and sellers.

The price depends on the distribution of risk between seller and buyer.

This comes back to an imbalance in power between buyer and seller.

A balance has been found which will certainly influence the relations between buyers and sellers significantly.

It had been moved there only for the duration of the interview between buyer and seller.

"The concept is to build this bridge between buyer and seller."

"Right now I see there being parity between buyers and sellers," he said.

The actual price was determined by a series of negotiations between the buyer and seller.

Many believe that the focus of selling is on the human agents involved in the exchange between buyer and seller.