The answer reveals a lot about the increasingly segmented beverage market.

Despite this, the functional beverage market is predicted to have an increase in growth.

Thus, all of the above features may insulate the functional beverage market from experiencing lower sales.

Founded in 1995, the company currently holds a 47 percent share of the Ukrainian beverage market.

The lure of battle was clearly irresistible: it's a $1 billion beverage market, and Coke owns it.

Soft drinks represent less than 5% of Indian beverage market.

Together, they have 30 percent of the overall beverage market in Brazil, Latin America's largest economy.

Within an alcoholic beverage market worth some $16.3 billion, beer comprises about 48% compared to wine at 29% and spirits at 21%.

As part of that strategy, Pepsico is withdrawing from beverage markets where it has little chance for strong growth.

Kiri enjoys a modest share of the regional beverage market and has been around for more than 30 years.