"But a consumer's first line of defense, for their enthusiasm as well as sexual prowess, is to go to a bicycle retailer and get fitted properly on the bike."

In the 1950s, Schwinn began to aggressively cultivate bicycle retailers, persuading them to sell Schwinns as their predominant, if not exclusive brand.

Originally formed in 2003 as The Biking Solution, the organization's core focus was to provide bicycle retailers with operational, advertising, and training programs and services to improve efficiencies, increase revenue, and maximize profitability.

The company credits its success to its ability to establish strong relationships with vendors and nontraditional bicycle retailers.

On March 16, 2011, American Bicycle Group announced that bicycle retailer Competitive Cyclist of Little Rock, AR had acquired the rights to the Merlin Metalworks brand.

A bicycle retailer will have models from many different manufacturers to offer customers.

A bicycle retailer should ask who is the bicycle for, what type is preferred, e.g. BMX or racing bicycle, and the colour preference, before he can make sensible suggestions as to which model is most suitable.

The business was established in the early 1900s as a bicycle retailer based on High Street in Hull City Centre.

To create the center, VanderTuin gathered the founding core group, which included bicycle retailer and activist Kurt Jensen, writer and racer Jason Moore, Tom Bowerman, and Rain Magazine editors Greg Bryant and Danielle Janes.