The biggest lure of Holdrs, however, may be tax efficiency.

"The big lure to the networks is the economics," he said.

Indeed, performers say the big lure for them is the forum's creative freedom.

Drug industry money is one of the big lures for the Web health publishers.

But the biggest lure is a chance to fly, movie style.

For American companies, the big lure is 320 million potential consumers, all presumably buying common products made in Europe.

While his contract is a big lure, his production on the court is just as important.

Recreation, the weather and the outdoor life are other big lures.

In sailfishing, the boat's engine sound and turbulent wake may be the biggest lure of all.

The biggest lure of these accounts has been access to top-notch managers who would not otherwise accept a small account.