Nor should blacks see changing a name as a panacea, many say.
The question becomes why do blacks and others see me totally different?
Virtually shut out in management positions, blacks still see themselves as part of a plantation system, where they are nothing more than field hands.
It remains an incident where blacks and whites, for the most part, see different worlds.
"Once blacks see their history and culture represented in the software, they are more likely to buy the hardware."
But he admitted that many other blacks did see the growing Latino power as a threat.
Even some fellow blacks, he says, see him not as a son or a brother but as a threat.
Many blacks see threats to their political domination in reconstruction plans that do not give them what they once had.
How long will it be until blacks, spying a Denny's, don't see red?
"It affects the way whites and blacks see each other," he added.