Since 1994 the theater, between Eighth and Ninth Avenues, had booked second-run films as well as first-run releases that had already played elsewhere.

She had already booked several national commercials and independent films because, as she confided in me, "they love a fresh face."

Since early last March, the theaters have booked first-run films, like "Seven," "Goldeneye" and "Get Shorty," that have already played for several weeks elsewhere.

"As long as we are successful in booking great films in there, we believe we will continue to get our requisite share of the pie."

After school, Kat headed to LA and quickly started booking films and television.

This was common practice at the point that the film was released, because fewer theaters were booking 3-D films in their stereoscopic form.

During the last 35 years he has booked films for some of the country's largest theater chains.

He booked tough films from us.

He was known for booking distinguished foreign and independent films.

But there's little doubt that theaters often strain to fill auditoriums at $6 to $8 a ticket and put a premium on booking first-run films studded with stars and special effects that draw audiences.