The trade magazines call them "boutique operations," grotesque as that may seem.

A microbrewery is a boutique operation that produces no more than 15,000 barrels a year.

Maybe he's going to set up a little boutique operation.

Ms. Dilworth's boutique operation, which began with 550 cases in 2001, made about 1,100 cases last year.

These connections brought a touch of glamour to Long Island wine country when his plans to establish a boutique operation were made public in 1999.

Some do so because they assert that they run small, but high-quality "boutique" operations.

Lieb made 1,136 cases, a sizable output for a boutique operation.

Though they hope to rise to 2,000 cases within a decade, they will still be a boutique operation, the vineyard equivalent of Home.

Now there are more than a dozen schools, including several boutique operations staffed mainly by British instructors.

The boutique operation has laid plans to triple its sales and build a global dealer network.