AddThis's audience platform enables brand marketers to deliver interest-based advertising to social influencers.

"You're talking about a notoriously difficult group to reach, so this is very valuable to traditional brand marketers," said Ms. Li of Forrester.

The business recently created its own advertising sales team to strike deals with big brand marketers and advertising agencies.

The list, compiled annually, recognizes the achievements of brand marketers in digital media and emerging advertising technologies.

It provides digital media management tools and content feeds to publishers, brand marketers, and developers.

They typically promote high quality traffic at market prices and are heavily used by brand marketers.

"As brand marketers are seeking to effectively engage consumers with an emotional connection, product placement is no longer a novel tactic and is increasing dramatically."

Thibaut de Longeville (born 1974) is a self-taught writer, filmmaker, creative director, brand marketer and entrepreneur.

But, in reality, ad agencies and brand marketers are still doing much of the legwork.

Activation points is a term brand marketers use to refer to events and other ways that the public intersects and interacts with an advertiser.