Once begun, the fire was coaxed into brightness, and a brand taken from it.

Approximately 3,500 brands of 50+ product categories took part in the process.

The story has been made into a film twice, and today, a popular brand of cookie takes its name from the book's main character: Singoalla.

This marked the first time the brand took a turn into the cosmetics direction.

"Every time there is bad news, the brand takes a hit."

A tougher brand of city politics is taking hold.

WorldCom's brand will also take another battering from this latest problem.

Instead, he felt his own brand of insanity take a step nearer.

Sweden's brand of modernism, called Functionalism, had taken hold by the late 1920's.

Mandarin duck - the bird from which the brand takes its name.