In May 2003, Hyundai Card launched its flagship credit card Hyundai Card M and in February 2005, The Black card, the first super-premium brand targeting the top 0.05% of cardholders.

It challenges a running ideal that has been reinforced over time through brands targeting the core devoted runner, an ideal that focuses on pushing the limits, winning at all costs, and enduring the pain.

For decades, tobacco companies have employed these connections between slimness and smoking in their advertisements, mainly in brands and advertisements targeting women and related body image issues.

Today, Bromley works with 13 brands targeting both the Hispanic consumer as well as the general market consumer through brands like Totino's.

The "Hurun Best of the Best Awards" (est 2005) are the annual awards held in January for brands targeting China's richest.

Saavn has launched several sponsored marketing campaigns with major brands targeting the South Asian demographic, including State Farm, Emirates, and Verizon Wireless.

This meant that unlike Bell, Telus no longer had a mobile brand targeting students.

But since 2008 the sophisticated and stylish image of actresses such as Lee, Choi Myung-gil and Kim Hee-ae became aspirational for middle-aged women in Korea, and brands specifically targeting women in their 40s and 50s have increased.